Developing a strong sales muscle is one of the most important tasks of a B2B founder. This includes:
- developing value-based sales tools
- defining your simple sales methodology
- increasing predictability of new revenue streams
- making winning an organizational habit
- co-innovating with strategic customers
- inspiring a customer-focused culture or
- creating your own product category.
All of that will help you be(come) relevant for the customers and prospects that are most important to you.